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The task is to learn how the media is a force of great power as it is able to create and form the so-called public opinion – and that it is big business.
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hours
Introduction:
Why is media one of the forces that run the world? Today we can communicate with each other in one second even if we are thousands of miles away. Technology has developed many different kinds of mass communication, at the same time that has helped to increment the access to information.<br /> <br /> Today, a large part of the world’s population has access to hundreds of multimedia and written materials about almost everything. This development and accessibility has given power to the ones that are delivering messages to the world (the press, the news, the bloggers, etc.). Increasingly, the media is owned by a few large corporations, making the media one of the important tools that the capitalist powers use to protect the system and to promote their political and economic interests.<br /> <br /> So at the same time that power uses the media to segregate, control and distract the population, there are other kinds of media, alternatives to the big corporate ones, that offer a different point of view of what’s happening in the world and of the world itself (often very small and independent). We could then say that there is freedom of speech. Yes, but when the media of a nation is control by the money there is almost no possibilities of a progressive use of it.<br /> <br /> Another issue when we study media is to understand what their purpose is: To inform? To entertain? To sell? To answer these questions we need to analyze also the purpose of the consumers. Is it the people who use the media or is it the other way around?
Directive:
<ol> <li>Watch the Power Point Presentation: “Media” by Jacoby Young. (1 hour)</li> <li>Read the pamphlet Media pages 13-29. (1½ hours)</li> <li>Watch the documentary ‘The social dilemma’ (1½ hours)</li> <li>Make 10 statements about the media as a force that runs the world and send it to the teacher <a name="_GoBack"></a>(1 hour)</li> </ol> To watch the full movie, use the following URL: <a href="https://www.youtube.com/watch?v=uk-oGXljjBA">The social dilemma full documentary - YouTube</a>
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Search words:
media;technology;forces;world;money;information;population;pamphlet;
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