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The task is to learn how the media is a force of great power as it is able to create and form the so-called public opinion – and that it is big business.
Time:
hours
Introduction:
Why is media one of the forces that run the world? Today we can communicate with<br /> each other in one second even if we are thousands of miles away. Technology has<br /> developed many different kinds of mass communication, at the same time that has<br /> helped to increment the access to information.<br /> <br /> Today, a large part of the world’s population has access to hundreds of multimedia<br /> and written materials about almost everything. This development and accessibility<br /> has given power to the ones that are delivering messages to the world (the press, the<br /> news, the bloggers, etc.). Increasingly, the media is owned by a few large<br /> corporations, making the media one of the important tools that the capitalist powers<br /> use to protect the system and to promote their political and economic interests.<br /> <br /> So at the same time that power uses the media to segregate, control and distract the<br /> population, there are other kinds of media, alternatives to the big corporate ones, that<br /> offer a different point of view of what’s happening in the world and of the world<br /> itself (often very small and independent). We could then say that there is freedom of<br /> speech. Yes, but when the media of a nation is controlled by the money there is almost<br /> no possibilities of a progressive use of it.<br /> <br /> Another issue when we study media is to understand what their purpose is: To<br /> inform? To entertain? To sell? To answer these questions we need to analyze also<br /> the purpose of the consumers. Is it the people who use the media or is it the other<br /> way around?
Directive:
1. Watch the Power Point Presentation: “Media” by Jacoby Young. (1 hour)<br /> <br /> 2. Read the pamphlet Media pages 13-29. (1½ hours)<br /> <br /> 3. Make 10 statements about the media as a force that runs the world. (1 hour)<br /> <br /> 4. Consider how you can use the media to get actual information about the<br /> world. (1 hour)<br /> <br /> 5. Discuss your statements and considerations with your team and make a<br /> common conclusion and send it to your teacher together with your statements.<br /> (1½ hour)
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